But they are not pessimistic about the sector. “The good news is that renewable energy has – at least on a levelized cost of electricity, or LCOE, basis – clearly achieved the long-awaited goal of grid competitiveness,” they say. Both onshore wind and solar projects have won auctions, in Morocco and Chile respectively, with bids of $30/MWh or less in the last 12 months. “These must be the lowest electricity prices, for any new project, of any technology, anywhere in the world, ever. And we are still going to see further falls in equipment prices,” they assert.


Since 2002, the majority of Texans have had to choose their own Retail Electric Provider (REP) – the middleman that buys electricity wholesale, then sells it to you, the consumer. According to the Public Utility Commission of Texas’ 2017 report, the Lone Star state is “the national leader in competitive residential, commercial, and industrial offerings,” which means there are well over 200 providers bidding for your attention.
When comparing electric generation suppliers you need to know the Annual Price-to-Compare and the Average Annual Cost (cents per kilowatt hour or kWh for short) that a supplier must beat (compared to DP&L's standard offer rate) in order for you to save money. In other words, the Annual Price-to-Compare is the amount that you no longer have to pay to DP&L when you choose an alternate electric generation supplier.
Dallas area residents now have the option for choosing their electric provider. However, with all of the different plans that are available, it can be difficult to make the right decision for your particular electricity needs. You may find yourself overwhelmed by the number of options presented to you by all the electric company advertisements or concerned about shady marketing gimmicks.
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