But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
There was a time when electricity was electricity.  Like so many other places around America, in Houston, electricity didn’t mean “cheap electricity”.  But you moved into your home and you called the utility and they turned on the power and the bill came in and you paid it every month.  Oh, sure, you might grumble at the amount but then you’d go around and yell at the kids for leaving the lights on and the TV blaring with nobody in the room or maybe you’d look into buying more energy-efficient appliances.  When it came down to it, the Bill was the Bill.  Either you paid the bill or you ate dry packet meals, had cold showers, and watched TV by peering through the neighbor’s window after dark (preferably once they’d turned the TV on).  What’s that?  You want cheap electricity?  Sure thing:  call 1-800-WHO-CARES any time during regular business hours of 2:17am to 3:04am Sundays only.
Yes, we're the best at comparing energy prices, but don't just take our word for it. Since 2006 uSwitch has been fully accredited by the Ofgem Confidence Code. With many energy comparison sites to choose from, uSwitch has been one of the longest standing signatories to the Ofgem code, and a primary contributor to achieving gas and electricity pricing transparency.
Prepaid electricity plans are yet another option available to Texas customers. Prepaid plans let you avoid credit checks and deposits by pre-paying for your electricity. Prepaid electricity plans typically do not have a fixed duration and operate on a pay-as-you-go basis. Shopping for prepaid electricity can often yield relatively cheap electricity with no deposit. See Prepaid Electricity: Is It Right For Me? for more.

Unlike with long-term plans, monthly, variable rate (no-contract) plans have no cancellation fees. You won’t have to pay a penalty if you decide to take your business elsewhere because you found a better deal. Plus, you won’t be left paying more than you should if the market rate for energy trends down. However, if the market prices rise, you’ll have to pay more than those who are in-contract.
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