Consumers in Houston, Dallas, Fort Worth and Corpus Christi were promised bargains on electricity when the Texas Legislature deregulated the electricity market. But 16 years later they're still paying more for electricity than their counterparts in cities Texas lawmakers exempted from deregulation such as Austin and San Antonio, according to the Texas Coalition for Affordable Power which analyzed federal electricity pricing data.
If your monthly use hovers around the 2,000 kWh mark, you’ll be spending around $2,000 per year on electricity bills no matter which REP you choose. With that level of investment, you may be tempted by an offer to get something extra in return — like rewards. Direct Energy is notable because it’s a part of American Express’s Plenti rewards program. For every dollar you spend on your Direct Energy plan, you earn a “Plenti point,” which you can then redeem on purchases with retail partners like Macy’s, AT&T, and Exxon.
Vista Energy Marketing combines years of top-flight experience in the wholesale energy commodities market purchasing electricity and natural gas with a passion for people. With over 100,000 residential and commercial customers in nine different states, Vista Energy stands out from a crowded field of retail energy company by delivering competitive energy prices and innovative plans that will solve the energy needs of our customers.
This is one area where going green and saving money diverge. The cheapest renewable tariffs tend to cost more than the cheapest standard tariffs, so it really is a question of your personal politics. However, if you can afford to go renewable, then it's a help to the environment, and all the main comparison services allow you to compare renewable tariffs.

Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.

Some good news: According to J.D. Power’s 2016 survey on retail electric providers (its most current survey of the space), Texas has the highest overall satisfaction with retail electric providers out of any state. And because rates, plans, and offers can be so similar from provider to provider, customer satisfaction scores are a great way to break a tie. Think of it like choosing who to hire when you have two candidates with similar resumes — you’re going to pick the person with the glowing references.


We have taken the legwork out of shopping for plans by providing the most straight-forward electricity shopping experience anywhere. We show you the best deals from the most respected, reputable providers in Houston. Our providers offer great electricity rates and provide a consistently high level of customer satisfaction. Our customers regularly report huge savings on their electric bills.

You can organize and shop by pricing at YOUR individual usage level, which allows you to shop and compare energy plans based on the rates you’ll actually see appear on your bill, inclusive of taxes and hidden fees. You won’t be misled by the “teaser rates” tied with higher usage levels that many homes never experience, as their usage level never reaches that pricing tier.
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