After Senate Bill 7 went into effect in January 2002, nearly 6 million power customers became eligible to choose their energy supplier. That number has grown through the years. By deregulating the state’s energy market, the Texas Senate gave constituents the power to choose. The process of energy deregulation in Texas dismantled the utilities’ monopoly over the electric market and encouraged customers to explore their energy options.
Consumers in Houston, Dallas, Fort Worth and Corpus Christi were promised bargains on electricity when the Texas Legislature deregulated the electricity market. But 16 years later they're still paying more for electricity than their counterparts in cities Texas lawmakers exempted from deregulation such as Austin and San Antonio, according to the Texas Coalition for Affordable Power which analyzed federal electricity pricing data.

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Ambit Energy provides electricity and natural gas services in deregulated markets across the United States, primarily marketed through a direct sales channel of more than 250,000 Independent Consultants. Based in Dallas, Texas, our company is focused on being the finest and most-respected retail energy provider in America, offering cost-effective choices for today’s energy consumer. In 2010, Ambit was named #1 Fastest-Growing Private Company in America by Inc. magazine, and we continue to pick up steam as the fastest-growing company in the retail energy sector today.

Agera Energy is a leading supplier of electricity and natural gas; serving residential, small business and large commercial /industrial customers across the United States with one of the finest trained sales staff and first-class customer service representatives in the industry. Founded in 2014 the company operates in 16 markets and offers customized electricity and natural gas plans, fixed and variable contract terms, and renewable energy options.
Think Energy is an electricity provider serving residential and commercial customers in Connecticut, D.C., Delaware, Illinois, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island and Texas. It is one of the largest independent energy suppliers in the US, with its parent company Engie Resources named the No. 1 brand in the utilities sector for five consecutive years by Brand Finance Global 500. They offer unparalleled customer service, and bring vast experience in the energy field. Their offerings range from 6 to 24 months, and they offer both residential and commercial plans.
Variable Rate Plans: Designed as month-to-month contracts, these plans are in total control of your energy provider, which can shift the price you pay per kWh at its discretion. This means you, the consumer, are in a better place to reap the benefits when the energy market falls — but it also means you're at risk for hikes in prices, whether as a result of natural disasters or the provider's bottom line. Variable plans always offer a full year of price history to show the average price per kWh so you can get a sense of what you're getting into (like this one from Reliant) and know this: Variable plans don't have cancellation fees. You can cut your service at any time — a huge incentive for REPs to keep their prices reasonable.
When comparing electric generation suppliers you need to know the Annual Price-to-Compare and the Average Annual Cost (cents per kilowatt hour or kWh for short) that a supplier must beat (compared to DP&L's standard offer rate) in order for you to save money. In other words, the Annual Price-to-Compare is the amount that you no longer have to pay to DP&L when you choose an alternate electric generation supplier.
Dallas area residents now have the option for choosing their electric provider. However, with all of the different plans that are available, it can be difficult to make the right decision for your particular electricity needs. You may find yourself overwhelmed by the number of options presented to you by all the electric company advertisements or concerned about shady marketing gimmicks.
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