Price, of course. Prices are expressed in cents/kilowatt hour. Plan types include fixed rates and variable rates. Fixed rates offer consistency throughout the plan term, which can run from six to 36 months. Variable rates can change monthly - they're great when prices go down, but not-so-great when they don't. Finally, if you care about your carbon footprint, you may choose a plan sourced by solar or wind energy.
If you are a residential customer, you will find your Price-to-Compare in the bill message on your monthly DP&L bill. If you are comparing electric generation suppliers on price, paying a lower price in cents per kWh should result in a lower electric bill. However, suppliers may charge other fees and all costs should be considered before choosing a supplier (Read What to Consider).
Fixed-rate, long-term (contract) plans provide stability in electricity rates. If market energy costs suddenly trend upward where you live, you can rest assured that you won’t have to pay more out of pocket. However, if you want to switch to a different, lower-cost plan before the end of the contract term, you’ll likely have to pay a cancellation or early termination fee.