But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
The increasing digitalisation of the energy and transportation will lead to an increased focus on making devices and networks more secure and more resilient. “From Vermont to Ukraine, the suspicion is that Russian hackers are on manoeuvres and that utilities are in their sights,” Liebreich says. “The clean energy sector must think carefully about how to protect itself, but also how to contribute to grid stability, particularly through power storage and ancillary services. The reality is that we are entering an era when a catastrophic failure could potentially cascade through the energy, communications, transport, financial and industrial systems, in a way that has never been seen before. It is vital that the world invests time, brains and money now to ensure it never happens.
2.     Fraud:  Too many people have been victimized by glib sales reps with promises of cheap electricity flowing in an unending stream only to discover that, as is so often true, “it ain’t necessarily so”.  They’ve been locked into unwanted term contracts or there’s a catch – some utilities will give you the great rate only if you meet a usage minimum; basically, the “rate” is, in actuality, a “bulk purchase” discounted fee – or they paid a deposit never to hear from the rep again.

Dallas area residents now have the option for choosing their electric provider. However, with all of the different plans that are available, it can be difficult to make the right decision for your particular electricity needs. You may find yourself overwhelmed by the number of options presented to you by all the electric company advertisements or concerned about shady marketing gimmicks.

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