But they are not pessimistic about the sector. “The good news is that renewable energy has – at least on a levelized cost of electricity, or LCOE, basis – clearly achieved the long-awaited goal of grid competitiveness,” they say. Both onshore wind and solar projects have won auctions, in Morocco and Chile respectively, with bids of $30/MWh or less in the last 12 months. “These must be the lowest electricity prices, for any new project, of any technology, anywhere in the world, ever. And we are still going to see further falls in equipment prices,” they assert.
There are several reasons that some energy suppliers end up being cheaper than others. The largest energy companies, also known as the Big Six, often do not need to offer rates that are as competitive as smaller companies. This is because they are more recognisable names and therefore can always rely on a steady base of customers. You can avoid this and save money by switching to a cheaper provider.

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In 2016, for example, they correctly called the recovery in oil prices but failed to foresee that clean energy investment would fall. Funds flowing into the sector were 18% lower than the previous year at $287.5bn, although they estimate that about half of the drop was due to lower costs rather than a decline in activity. A slowdown in the Chinese market was the other major factor.
There are over 60 different energy suppliers competing for your business on any given day in Texas. Many of these electric companies have websites that are confusing and nearly impossible to navigate, their rates and fees hidden by dense industry jargon and misleading advertising. Who has the spare the time to sort through the choices spread out over all these different sites and companies?