Texas deregulated most of the state's electricity markets in 2002, a move aimed at lowering electricity costs by letting consumers choose their own electric power providers and their own plans. Some parts of Texas continued to be regulated, including those that get power from municipal utilities, electric cooperatives and investor-owned utilities that operate outside the state's primary power grid.

Ambit Energy provides electricity and natural gas services in deregulated markets across the United States, primarily marketed through a direct sales channel of more than 250,000 Independent Consultants. Based in Dallas, Texas, our company is focused on being the finest and most-respected retail energy provider in America, offering cost-effective choices for today’s energy consumer. In 2010, Ambit was named #1 Fastest-Growing Private Company in America by Inc. magazine, and we continue to pick up steam as the fastest-growing company in the retail energy sector today.
If you think switching is too much hassle (it isn't, but hey ho), just move to your current provider's cheapest deal. Yes that's right, bizarrely, even though it's the same gas, the same electricity, each energy firm charges a range of rates for using it. And no surprise Sherlock, it's the 'standard tariffs' that most people are on which are by far the most costly, as this table shows:
If you are a residential customer, you will find your Price-to-Compare in the bill message on your monthly DP&L bill. If you are comparing electric generation suppliers on price, paying a lower price in cents per kWh should result in a lower electric bill. However, suppliers may charge other fees and all costs should be considered before choosing a supplier (Read What to Consider).
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Should you choose a short-term, long-term, month-to-month, or prepaid plan? The short answer: it depends on your specific needs. How long do you anticipate living at your location? Are you deciding in the peak season (summer in Houston) or off season? All electricity providers in Houston offer a broad selection of plans for different contract lengths. Many also offer month-to-month and prepaid electricity plans. The bottom line is that everyone’s needs are different and all contract term lengths offer advantages and disadvantages.
2.     Fraud:  Too many people have been victimized by glib sales reps with promises of cheap electricity flowing in an unending stream only to discover that, as is so often true, “it ain’t necessarily so”.  They’ve been locked into unwanted term contracts or there’s a catch – some utilities will give you the great rate only if you meet a usage minimum; basically, the “rate” is, in actuality, a “bulk purchase” discounted fee – or they paid a deposit never to hear from the rep again.
Twenty-nine states have deregulated electricity, natural gas or both. That allows you to shop for the supply portion of your bill from alternative providers who may offer rates lower than the default supplier – usually a utility. Delivery services and billing will remain the responsibility of the local utility as they own the power lines and wires that keep the lights on.
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