SFE Energy is a division of a multi-million dollar international corporation that services hundreds of thousands of electricity, natural gas, and home services customers across the Northeastern United States and Canada. SFE Energy’s parent company, Summitt Energy, opened its doors in 2006, thriving in one of the most competitive and highly regulated energy markets in North America. SFE Energy is a leading competitive supplier of electricity & natural gas for homes and businesses, and one of the largest privately-held retail energy companies in North America.
Since we opened our doors in 2006, Ambit has grown into the largest direct-selling energy company in the world. How? By taking care of our Customers. Whether it’s great perks like Free Energy or award-winning Customer Care , we always put you first. So give us a try. We think once you’ve experienced the Ambit difference, you’ll be an Ambit Customer for life.

In Texas' deregulated energy market, customers must pick their own electricity provider, all of which offer different rates per hour of power usage. You can shop for other power plans on the state-run website,  www.powertochoose.org, or try an alternative website, like www.texaspowerguide.com to help find the cheapest plan. Keep in mind that many retail electricity contracts carry penalties for early termination.
Electric bills for customers in the Houston area can more than double in summer months, mainly because air conditioning. Not coincidentally, electric rates also rise in the summer months because of this increase in demand. The most dramatic rate increases occur in month-to-month plans, but electric rates do increase across the board for all fixed-rate contract lengths.
Then, in 2002, Texas deregulated the electricity market and everybody cheered!  Except that, sure, deregulation opened up the market to competition that may (or may not) have resulted in lower rates, but it introduced a whole host of other issues.  These issues may not have been factors before but now they’re critical when you’re on the look-out for cheap Houston electricity providers.
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