When comparing electric generation suppliers you need to know the Annual Price-to-Compare and the Average Annual Cost (cents per kilowatt hour or kWh for short) that a supplier must beat (compared to DP&L's standard offer rate) in order for you to save money. In other words, the Annual Price-to-Compare is the amount that you no longer have to pay to DP&L when you choose an alternate electric generation supplier.
But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .

Fixed-rate, long-term (contract) plans provide stability in electricity rates. If market energy costs suddenly trend upward where you live, you can rest assured that you won’t have to pay more out of pocket. However, if you want to switch to a different, lower-cost plan before the end of the contract term, you’ll likely have to pay a cancellation or early termination fee.
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